Do you want to reach a wildly untapped audience for your product or service? Of course you do! And you are likely looking to reach such an audience in a decidedly inexpensive manner. eMarketer claims that there are nearly 85 million US mobile internet users. This emerging technology is proving to be a significant marketing tool for the following reasons:

Complete SmartPhone takeover is only a matter of time inevitably making the once cool pre-smartphone phones forever obsolete.

Your customers most likely own and use mobile devices. Actually more than 90% of the US population own one of these personal hip-pocket computers.

Mobile data usage continues to grow. According to comScore, nearly two-thirds of mobile subscribers text and many of those subscribers say that being able to text is more important than being able to make a phone call.

Mobile is designed to be the most integrated marketing medium in history. Mobile has the power to integrate online, TV, radio, print, social media, etc. together and since these mobile devices are always on, 100% portable and accessible pretty much anywhere, mobile truly is unlike any other form of media ever created.

Mobile is perfect for branding for the following reasons: deep engagement, minimal ad clutter and new and constantly evolving advertising experiences.

Mobile marketing can be used in “ANY” vertical to fulfill “ANY” goal. For example, mobile can be used to send coupons through text message campaigns. You can use mobile web to brand through online video or mobile display ads. Mobile marketing is even used by retailers trying to drive consumers to a store or launch a new product line.