A Personalized URL is a web page or microsite that is tailored to an individual visitor through the use of variable fields and pages that are linked to a database that contains information about each potential visitor.

Some of the advantages of PURL’s is that the personalized nature of a PURL campaign can create a more direct relationship with a member of a target audience. A PURL campaign allows for a very detailed level of tracking, which can provide you with better information with which to target your prospects.